Harnessing Technology to Support a Seamless Shopping Experience

Social media: As consumers of all ages and demographics embrace social media and the channel becomes embedded in our digital interactions, evolving use patterns will shape the ways that shoppers find, purchase and rate products. Social shoppers not only swap product likes and deals with online friends, but they've also begun to seek the advice of digital influencers. As these influencers reach more potential shoppers, retail and consumer goods companies have launched initiatives to connect with them and provide products for evaluation.