Harnessing Technology to Support a Seamless Shopping Experience

Smartphones: Retailers are now using smartphones to allow consumers to open accounts, earn points and interact seamlessly in obtaining information and making purchases. These tools deliver convenience and enhance customer loyalty, while improving a retailer's ability to gather consumer data. Some retailers and consumer goods companies are also using smartphones to offer additional information about their products. For instance, manufacturers are implementing technologies that provide details on the origin and freshness of food products. Smart packaging is evolving to more sophisticated interactive capabilities that help shoppers find products as they pass in-store sensors.