Harnessing Technology to Support a Seamless Shopping Experience

ID (RFID) chips: To create a shopping experience that's entertaining, helpful and data driven, some retailers are sewing radio frequency ID (RFID) chips into merchandise. As a result, when a shopper tries on footwear or clothing, the mirror displays additional information on the product, as well as related accessories and promotions. This interactive feature is intended to better engage the consumer and drive higher rates of conversion.