Harnessing Technology to Support a Seamless Shopping Experience

The consumer has spoken and the message is clear: having a great physical store experience isn't sufficient; technology must be used to enhance the browsing experience in and out of store. Consumers are demanding seamless access to products through the channels that are most convenient to them. Increasingly, those channels are online and mobile. Therefore, it's no surprise that retailers are moving rapidly to adapt to these new purchasing behaviors, and it all begins with technology.