Harnessing Customer Data to Unlock the Luxury Market

Luxury businesses must find ways to engage their customers on more personal and intimate levels, at each and every interaction, especially for those that are done face-to-face. Human intelligence should be used to foster deeper and better relationships instead of over-relying on business analytics. For this to happen, organizational leaders must empower their frontline employees to perform effectively across all customer segments and channels in order to get personal, harness valuable customer insights and information, and ultimately win the loyalty of luxury customers.