
By
Irene Nathan
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Using accurate data, organizations can quickly and accurately identify actionable customer insights — e.g., products purchased, consumer sentiments and needs — and use this intelligence to market and sell to each individual customer. In addition, this insight can be employed to improve organizational learning to optimize the experience for each customer. The value to both parties is immeasurable and chances are you'll be well on your way to creating a meaningful and long-term relationship that can translate into increased revenue and loyalty.
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