Harnessing Customer Data to Unlock the Luxury Market

However, achieving a single, trusted view requires an organizational standard, system and process. As a first step, the organization gathers critical data on its customers, products and other domains. Frontline employees, for example, capture relevant information that they discover about each customer at all points of interaction. Next, the organization processes, consolidates and maintains a single, trusted version of this information throughout the business. This master data is accurate, reliable, trusted, relevant, consistent, unduplicated, up-to-date, complete, timely, secure and accessible.