Harnessing Customer Data to Unlock the Luxury Market

The latest generation of master data management (MDM) solutions can achieve this and are more capable, comprehensive, powerful and effective than traditional methods. In fact, MDM technology has evolved to the point where it's able to deliver a single, trusted view of customer, product and other data in a single seamless platform. It's easier to relate the product and customer objects to quickly achieve a 360-degree view. Other advantages of a MDM solution include a single user interface, high user adoption, lower cost of ownership, and easier maintenance and upgrades.