Harnessing Customer Data to Unlock the Luxury Market

Use Effective Technology Enablers
If the information that's so carefully collected by companies and their employees isn't stored so that it can be quickly accessed and used, then the information loses value and your employee’s efforts become futile. Traditionally, such information has been stored in either a CRM system or a customer service system. Then, on either a nightly or weekly basis, the information is extracted and aggregated into a data warehouse system where tasks such as predictive analytics are performed. Within the luxury marketplace, a customer-focused culture isn’t just about the information – a 360-degree view of the customer in real time is essential.