Harnessing Customer Data to Unlock the Luxury Market

Marketing efforts are more potent when guided by customer insight. Such insights are discovered as a result of employees engaging more deeply with customers’ minds and hearts, at all points of interaction. There are always opportunities for engagement because customers tend to have a story to tell when they pay a premium for luxury. Each story is unique, interesting and uncovers insights on how best to service the individual customer and create value for them as well as the business.