5 Keys for Creating an Effective Demand Chain

Supply chain excellence today is practically a given; an effective demand chain that's integrated with supply and driven by big data is the differentiator. As CPG companies and retailers come to know more about their customers, top-performing companies will drive growth by keeping an eye on their supply chains while pushing for operational excellence. Companies will need to drive top-line innovation while balancing the existing core business, as these parts are all critical to a successful value chain that keeps customers at the center of business strategies.