Harmonize Your Sales Strategies

Takeaway tip: All employees are responsible for seeking and contributing to growth opportunities within every corner of your operation, says Ellis. Such a mentality must start at the top and infiltrate down into every level.

3. Draw customers to your store.

Your Web site also can be a vehicle to drive traffic to your retail stores. Many catalogers offer customers the option of buying an item online and picking it up at nearby retail locations. This allows customers to compare prices and features online, and then easily pick up the items, thus avoiding shipping charges and possible untimely deliveries.