Harmonize Your Sales Strategies

2. A team-based approach is best.

To seamlessly tie together all sales channels, first involve several — if not all — departments within your company.

Successful channel integration isn't just a marketing project, says Debra Ellis, president of Wilson & Ellis Consulting, a marketing and operations consultancy based in Barnardsville, NC. "While the impact on marketing is significant," she notes, "tying all channels together is a corporate-wide project."