Harmonize Your Sales Strategies

But as most catalogers will tell you, achieving that seamless blend across all sales channels is more difficult than it appears to be. Following are a few tactics that can help you make the most of all of your channel-integration intiatives.

1. Take advantage of low-cost marketing.

While e-mail marketing can be a strong tool used to integrate marketing efforts, it needs to enhance your organization's overall sales goals in order to be effective, says Sandra Matika, senior vice president at Mokrynski & Associates, a list brokerage and management firm based in Hackensack, NJ.