Harmonize Your Sales Strategies

Takeaway tip: Place URLs on every printed piece — from catalogs to ads, says Ellis.

Conclusion

Using some of these tactics may help you to successfully integrate your sales channels — as well as consistently brand your product line — to achieve multichannel success.

Multichannel Technologies to Try

RightNow Technologies' Right-Now Service assists both your customers and customer service reps by integrating a single knowledge base across multiple channels (e.g., phone, e-mail, Web, chat). Universal case management allows you to manage all customer interactions and history in one central application. And customer inquiries are directed toward less expensive channels such as Web or voice self-service. Visit: www.rightnow.com.