Harmonize Your Sales Strategies

Similarly, many online shoppers enjoy the convenience of returning products to nearby retail locations.

"Merchants should be thinking about more innovative ways to bring customers back to the store in hopes that they take the time to browse — and buy," says Lauren Freedman, president of the e-tailing group, an e-commerce consulting firm in Chicago. A study by the e-tailing group stresses that merchants should take advantage of these retail visits to increase customer revenues while simultaneously reinforcing their brands.