Harmonize Your Sales Strategies

By Noelle Buoncristiano

Four tactics for multichannel success.

Today's multichannel merchants continually are searching for viable channel-integration solutions — a seamless blend across the key points of customer interaction, including catalogs, Web sites, retail stores and kiosks.

"Providing seamless integration communicates a consistent message to consumers and results in higher transaction values," note the authors of the LakeWest Group's Fifth Annual POS Benchmarking Survey 2004.