Harley-Davidson's Retail Traffic Builers (1,171 words)

The catalogs can be customized with the dealership name inkjetted in black and white on the front cover, and the dealer's hours, address and a choice of photo and optional custom caption on the back. A two-sided black-and-white bind-in appears as pages one and two with a flap in the back. Economics prohibit four-color bind-ins—luckily, black leather dominates in this book!