Harley-Davidson's Retail Traffic Builers (1,171 words)

Julie Telesz, innovation production analyst at Banta, explains, "Carmichael-Lynch wanted to put more variable information into the seasonal books and make them more dealer-based to drive traffic into the stores."

Banta's director of innovation, Andy Bear, adds that the creative agency "was looking for someone to handle the customization from start to finish."