Harley-Davidson's Retail Traffic Builers (1,171 words)

Harley-Davidson, headquartered in Milwaukee, WI, was incorporated in 1903 but started mailing catalogs only 10 years ago. This year Harley will mail an annual core book of over 100 pages, and three smaller catalogs of seasonal products.

Rather than soliciting mail orders directly, these catalogs refer buyers to an 800 number or the company's Web site to find dealers near them where they can purchase the apparel, accessories, gifts and collectibles featured in the catalogs.