Harley-Davidson's Retail Traffic Builers (1,171 words)

"For many dealers, this is the main piece they put out. Because it's corporate-generated, they save lots of money but get to personalize the catalog, too," she says.

While bikers may not like heavy traffic on the road, Harley dealers think heavy retail traffic is great. n

PRODUCTS: Those overalls might not leave much to the imagination, but the photo does. The strategy is to get customers to visualize themselves in Motorclothes.