Harley-Davidson's Retail Traffic Builers (1,171 words)

Telesz explains that the customized cover and insert are produced at the same time. The covers are offset printed on Heidelberg sheetfed presses, while the inserts are done with a Heidelberg web press.

"The strategic part of the production is to organize the covers in the proper binding sequence so we can fill the pockets of the stitcher to optimize the mail stream," says Bear. He points out that Banta binds five to eight dealership catalogs simultaneously.