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Kamal Tahir
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Testing
With brand loyalists: Quickly test what messages are resonating with your brand loyalists. New Year's resolutions may or may not be a hit. Valentine's Day is coming up; do your customers want to buy the perfect gift?
With bargain hunters: Create coupons or offers that will attract business — e.g., price guarantees may resonate. See what works and then apply.
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Kamal Tahir
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