Happy Post-Holidays to Marketers: Focus Areas and How to Make it Count

For gifters/retuners/exchangers: Product recommendations should be logical bundles and groupings for the product in question. Gift card recipients often spend above the gift card's value. Product bundles are a way to capture incremental sales.

Analytics are the key to understanding the “why” behind purchases. They enable targeted emails, focused messaging on your website, appealing post-holiday mailers and better in-store promotions. Using external data will help you get a better handle on the types of consumers coming to your site or store for the first time.