Happy Post-Holidays to Marketers: Focus Areas and How to Make it Count

Marketing and Remarketing
To brand loyalists: Remarket to brand loyalists for obvious issues such as abandoned carts and out-of-stock items. Plan special events to say thank you and strengthen loyalty.

To bargain hunters: Use bargain-themed pay-per-click campaigns. Make sure window shoppers are given a bargain like new customer or email list sign-up discounts, with the goal being to get their purchase before the next store window or website catches their attention. Social media can be a very strong resource in this area.