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Kamal Tahir
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Customer retention resulting from the holiday season should be a key focus. These customers include gift purchasers, gift card redeemers, gift returners, exchangers and those looking for accessory items to what they've received as gifts. For post-holiday shopping, consumers are much more apt to purchase for personal consumption than as gifts. Factor this knowledge into your interactions and communications with them. Other areas of opportunities include new shoppers gained over the holidays, bargain hunters, window shoppers and the “abandoned cart/out of stock/notify me” group. How do you reach these groups? The more you tailor a campaign to a specific customer, the better your return.
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Kamal Tahir
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