With gifters/retuners/exchangers: Test first-time customer strategies, bonuses and extras to identify what resonates with these new customers. Act upon your findings.
Remember your key focuses post-holidays — retention and decreasing the reasons a new customer would leave. Customer service is critical at this time. It can include additional support for websites, whether it's email support, phone support, live person, etc. The same concept applies to brick-and-mortar stores. Staffing has to be maintained to ensure a positive customer experience. Promote and offer hassle-free returns, zero restocking fees and price guarantees to make the first impression a good one for new first-time customers. Your existing loyal customers have served as a sales channel by bringing this new audience to you; make the most of them as well.