Hang in There; Consumers Say They’ll Start Shopping Later This Holiday Season
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* 17 percent of all purchases likely will be impulse buys, down from last year’s 19 percent;
* Gift cards are increasing in popularity for holiday shoppers, with 39 percent of respondents saying they’ll buy gift cards, up 10 percent from last year; and
* Clothing was the most mentioned gift choice at 54 percent, followed by electronics (38 percent), toys (37 percent), books (33 percent), music (26 percent) and fragrances (22 percent).
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