Hang in There; Consumers Say They’ll Start Shopping Later This Holiday Season
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Despite marketers’ ongoing efforts to encourage earlier shopping, consumers are going in the opposite direction, saying they’ll start their shopping even later. The survey was compiled from 1,943 interviews of NPD’s online consumer panel. Here are some more of its findings:
* Despite the shaky current state of the U.S. economy, just 5 percent of consumers say they’ll spend less this holiday season;
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