Halloween Figures to be More Treat Than Trick for Merchants

On the eve of Halloween, a recent survey suggests the holiday is doing little to scare consumers from spending. According to the National Retail Federation’s Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, consumers spent more on Halloween this year. Survey respondents indicated they would spend an average of $64.82 on Halloween items, compared to $59.06 last year. The survey, conducted Sept. 4-11, polled 8,877 consumers. Here are some interesting findings of the survey.