Guidelines for Acceptable Direct Selling Expenses (1,202 words)

In this article, I will discuss what is an acceptable guideline for a consumer catalog company and for a business-to-business cataloger. I will also examine what percentage of the total each of the line items in selling expenses should be. Last, I will determine the effect on the selling expense-to-sales ratio when more (or less) prospecting is done. Aggressive prospecting can spell financial disaster! I will show you why.