Guidelines for Acceptable Direct Selling Expenses (1,202 words)

Be sure to let your housefile support your growth. It is the housefile that pays the salaries and other operating expenses. Pay attention to these important ratio guidelines and watch your profits soar!

Stephen R. Lett is president of Lett Direct Inc., a catalog consulting firm specializing in marketing, circulation planning, forecasting and analysis. He can be reached at (317) 844-8228 or by e-mail at slett@lettdirect.com.