Guidelines for Acceptable Direct Selling Expenses (1,202 words)

Direct Selling Expenses -

What Are Acceptable Guidelines?

By Stephen Lett

An important ratio to manage on the income statement is your selling-expense-to-sales ratio.

our cost-of-goods ratio is probably imbedded in your head. But are you as familiar with the other key ratio on your profit and loss statement: the direct selling-expense-to-sales ratio? If not, you should be.