Guest View: Search Expert, Blogger Extraordinaire Posts 9 Prognostications About Your Future

8. Google will own the top of the purchase funnel. Online retailers will need top-notch paid and natural search to survive.

9. Consumers will expect free shipping. And they won’t be fooled by retailers who roll those costs into their pricing.

These visions sound bleak, but I’m not a pessimist. I believe the future of direct selling is bright. The Internet lets us communicate our message to the entire world at essentially zero cost. The only trick is saying something the world wants to listen to.