Guest View: Search Expert, Blogger Extraordinaire Posts 9 Prognostications About Your Future

5. There will be no room for poor service. Customers will expect all Web sites to behave like Amazon.com and eBags, all call centers to behave like Lands’ End and Crutchfield, and all customer service departments to behave like Nordstrom and L.L. Bean.

This level of service will be expensive. Search engines will present retailers’ ratings right alongside their product listings.