Guest View: Economic Malaise, Plethora of Vendor Intros Among Highlights From ACCM
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Jim Coogan
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* NextAction opened up the “black box” of modeling and made a strong case that its next generation of modeling has the potential to deliver more responsive and larger universes of profitable names.
* Printers continue to jump on the co-mail bandwagon as a significant opportunity to cut postage costs. Quad/Graphics, Quebecor World, Arandell, Brown Printing and Transcontinental all laid out state-of-the-art co-mail solutions for in-line and off-line co-mailing.
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Jim Coogan
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