Guest View: Economic Malaise, Plethora of Vendor Intros Among Highlights From ACCM

* Cooperative database provider I-Behavior introduced a subsidiary, aCerno, a co-op database for the Web. Its model is to serve up banner ads to traffic prospects who are likely to be interested in your product. The key is that you pay only when a sale is made, so participants get guaranteed profitability; aCerno received strong testimonials from major catalogers that this program was delivering a large volume of sales.