Guest View: Economic Malaise, Plethora of Vendor Intros Among Highlights From ACCM

By Jim Coogan

* Catalog Marketing Services’ Prefer Network co-op database announced the launch of FreeMAX8, a suite of solutions designed to solve the problem of co-op database multibuyers as well as services to cut out poorly responding names.

Catalogers came to the ACCM looking for answers on how to preserve profitability and maintain sales in light of the slowdown. And the vendors responded with actionable solutions for many of the problems catalogers face. Look for slightly lower circulation and a strong focus on promotions in the upcoming fall/holiday season.