Guest View: Economic Malaise, Plethora of Vendor Intros Among Highlights From ACCM

By Jim Coogan

* CognitiveDATA’s proprietary changes of address solutions were highlighted with its “Cut the Crap” theme at the show. Mailers are turning to PCOA hygiene to cut anywhere from 3 percent to 10 percent of waste from their housefile mailings.

* Quebecor partnered with the database marketing consultancy Daystar Wheaton Group to demo a powerful data management tool as part of the printer’s initiative to evolve from being simply a printer to becoming a full-service catalog provider.