What Did Interbrand's 2013 Best Retail Brands Report Reveal?

According to Interbrand, the retail brands that succeed have four factors in common:

• they monitor customers’ changing needs;
• possess leaders who build a culture of efficient decision making;
• it's understood that the experience extends beyond the store; and
• they continuously optimize scale and measure results.

Now it's your turn! Do you agree with Interbrand's success factors for brands? Do you believe your brand shares any of these success factors? Let us know your thoughts by posting a comment below!