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Can you guess which brands are the biggest gainers this year in terms of brand equity?
If not, here's the answer: Macy's saw the biggest increase of any brand this year, growing its brand value by 62 percent to rank No. 40, up from 49 last year, according to Interbrand. The retailer with the next biggest increase in brand value was Amazon.com, which soared 46 percent, climbing to secure the No. 4 spot on the list, up from No. 9 in 2012.
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- Companies:
- Amazon.com
- Macy's
- Places:
- U.S.
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