Growth Strategies

• Add a new product category to your assortment. A product lineup that’s too narrow can hurt your prospecting efforts by not offering enough assortment for new buyers. Extend your brand to new categories or sub-categories that fit within your overall brand positioning.

• Be as relevant as you can by using your database. Use your marketing database to find ways to speak more relevantly to your prospects. You may find that prospects from certain lists exhibit similar first-time behaviors, such as ordering specific items or in certain price points or categories. If so, speak to them with a customized message on a dot whack. Announce a promotional offer on the appropriate product, or tell them they can choose from 100 items that cost less than $50.