Growth Strategies

• Use available co-op databases and tools. If Abacus or Z-24 has worked well for you, participate in all the available co-ops. There’s a new player in this field, as well, a company called i-Behavior. It includes all product-level transactional information from all participants in its database, not just the last transaction. This means you can find buyers who may have been missing from other co-ops.