Growth Strategies

Growth from Prospects

There are several ways to grow your business with your prospecting efforts: increase your prospecting quantities (i.e., expand your universe); improve response to your existing prospect lists; and get prospects to spend more.

Knowing your corporate objectives will help you choose appropriate strategies for your business. Some efforts will increase top-line growth at the expense of profits. Some strategies will increase profits at the expense of the top-line or new-buyer counts. And some will optimize both the top-line and profits.