Growth Strategies

Expect half the percentage in increased pages to come back in increased sales. For example, a 10-percent increase in page count should yield a 5-percent increase in sales. With this assumption, run the numbers to ensure a page increase is economically viable.

Don’t be afraid to test something that seems, at first blush, to be radical if it can be well executed. Small lifts of 2 percent to 5 percent should not be overlooked; however, I also recommend a commitment to finding at least one breakthrough each year in order to deliver exciting results.