Growth Strategies

• Add pages with existing product categories or items. Incremental pages are a good way to get your customers to buy more. If you can’t add new categories, consider carrying over more items or adding new merchandise to your existing categories. These could even come from bundles, kits and gift baskets of your current products, if you don’t want additional inventory risks. The new items could be at higher price points, more giftable, “best of” selections, etc. Do this only if at least 70 percent of your current pages are paying for themselves, and you have at least marginally successful items to offer.