Local SEO: Growing the Corner Store

Prior to optimization, these businesses ranked in the top seven positions for only 26 percent of their keyword combinations. Only 8 percent of combinations ranked in the top two positions.

Following enhancements to the companies’ Google+ profiles, the businesses increased the instances in which they ranked in the top seven local positions by 179 percent, in the top two positions by 399 percent, and in the third through fifth positions by 97 percent. Combinations for which the businesses didn't rank in any of the top seven positions decreased by 62 percent.