How to Grow Your Business Through E-Commerce Segmentation

Start simple by targeting new and returning visitors. Try basic banner targeting to these segments. After mastering the basics, you'll become more sophisticated and can begin targeting by some of the other methodologies such as purchase and visit history. In no time your e-commerce site will become dynamic and tailor itself to a plethora of user types and behavior patterns, driving conversion gains that transform e-commerce revenue and profit metrics.