How to Grow Your Business Through E-Commerce Segmentation

The goal is to use segmentation as a driver for building lifetime value (LTV) within your customer base through better customer relationships and earning user trust via great products and services.

If you're serious about growth, LTV should be top of mind. Mining your historical data will give you the details into how the business is truly performing. Looking at session-based conversion rates is paramount to your efforts, but a business shouldn't neglect the review of the LTV metric.