How to Grow Your Business Through E-Commerce Segmentation

The Shapes of Segmentation and Driving LTV
Segmentation can occur in many forms and functions, using both online and offline data to target users. For this example we're going to discuss ways that a simple "pure play" e-commerce business can use online data to help shape customer experiences. By tailoring your website creative, promotions and messaging with the tactics below, your website will serve more productive sessions and your conversion rate will drive incremental gains.